How to choose your PR partner
11/08/2025
How to choose your PR partner
As the built environment faces increasing scrutiny and pace, choosing the right PR partner can be the difference between a sold-out scheme and a missed opportunity. Whether you're a developer bringing new homes to market, a housing association seeking meaningful community engagement, or a contractor looking to tell your story, the stakes are high. At Puttock Brown, we work with developers, housing associations, local authorities, contractors and PLCs across the UK, and we know what makes a PR partnership truly effective.
Here are what we believe are five essential traits to look for when choosing your PR partner and why they matter.
- Industry expertise with team integration
A PR agency that truly understands the property industry, development projects, and local authority will guide you to tell the right story and anticipate the challenges. At Puttock Brown, we’ve been working with a range of specialist in property since we first opened our doors in 2006. Whether we’re developing a full PR and marketing strategy or delivering any individual element, we back it all with not just communications expertise, but deep property sector insight, delivering impact, and driving results.
But what sets us apart is how we work. We don’t just advise, we become part of your team, offering an open, transparent approach giving you a skilled agency partner, reflecting your values and style of working.
- A full-service offering
Choose a partner who can handle everything, not just the press release or the launch event, but the full journey from strategy to execution. At Puttock Brown, we offer an end-to-end service tailored to the property and development sector. That means everything from developing robust PR and marketing strategies to delivering press office support, paid campaigns, and compelling internal and external communications. We also specialise in brand creation and profile management, social media, visualisation, exhibitions, hoardings, and full campaign collateral. With us, every solution is tailored to your project’s unique needs, by bringing together creativity and sector knowledge to shape the right message.
- A solid track record with a forward-thinking approach
A history of long-term client relationships and repeat business speaks to a PR agency’s success and reliability. Many of the clients who partnered with Puttock Brown two decades ago remain with us today, often benefiting from our evolving range of services. As the industry changes, so do we, continuously adopting cutting-edge visualisation technologies to bring projects to life, engaging solutions that keep our clients ahead.
- Industry approval
With over 20 years of delivering high-quality, transparent PR, Puttock Brown has become a trusted extension of our clients’ teams. This experience and reputation earned us the role of official PR partner at Housing 25. Our deep industry knowledge, commitment to clear communication, and strong client relationships allow us to stay close to sector developments and share valuable insights.
- Peace of mind
When it comes to your PR, marketing and brand reputation, peace of mind matters. Choose an agency known for its professionalism, efficiency and consistent delivery across a range of projects so you can trust that your brand is in capable hands.
Get in touch- info@puttockbrown.co.uk
