Ahead of the curve: How Puttock Brown has been shaping AI-Driven Property Marketing

16/10/2025

The property marketing landscape is shifting and those who only now notice Generative Engine Optimisation (GEO) are already behind. At Puttock Brown, we’ve been quietly integrating AI-driven search strategies into client campaigns for years, long before GEO became a buzzword.

GEO is not a Trend it’s a tool.

AI search tools like ChatGPT and Gemini aren’t just delivering links they deliver answers and solutions. GEO ensures your brand is part of these answers, helping potential clients find, trust and engage with your homes.

While others are defining GEO, our focus has been practical - how it actually improves client visibility and engagement in an AI-first world.

For years, we’ve been helping property brands:

Optimising content so AI assistants include their properties in relevant answers
Ensuring information is accurate, structured and trustable
Testing and refining AI-driven content strategies that improve discoverability

GEO is just the beginning. At Puttock Brown, we’re exploring how AI will shape personalised property discovery, immersive property experiences, and predictive search behaviour. Our early adoption gives clients a lasting edge, not just today, but in the AI-driven future of property marketing.

For property brands serious about staying ahead, the question isn’t whether to adopt GEO - it’s how to lead with it.

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