Blogs & News | PR, Marketing and Consultancy | Puttock Brown

How to choose your PR partner

As the built environment faces increasing scrutiny and pace, choosing the right PR partner can be the difference between a sold-out scheme and a missed opportunity. Whether you're a developer bringing new homes to market, a housing association seeking meaningful community engagement, or a contractor looking to tell your story, the stakes are high. At Puttock Brown, we work with developers, housing associations, local authorities, contractors and PLCs across the UK, and we know what makes a PR partnership truly effective.

The value of PR and why it matters now

It may be tempting to treat PR and marketing as superfluous extras but the truth is, the property market will turn, and when it does, it will be those who continued to invest in their visibility and reputation who are best positioned to lead the next wave of growth. At Puttock Brown, we understand the pressures our clients are facing. We work with developers, housing associations, BTR operators, local authorities, contractors and PLCs across the UK who are navigating today’s shifting economic landscape. But one thing remains clear: when it comes to long-term success, PR is not a luxury, it’s a necessity.

Ahead of the curve: How Puttock Brown has been shaping AI-Driven Property Marketing

The property marketing landscape is shifting and those who only now notice Generative Engine Optimisation (GEO) are already behind. At Puttock Brown, we’ve been quietly integrating AI-driven search strategies into client campaigns for years, long before GEO became a buzzword.