Merchants Walk Phase 2
Client: Peabody Sales
A premium brand feel was required to attract a target audience from Canary Wharf and the City. With luxury finishing and quality CGIs and images, the marketing collateral delivered achieved the desired results.
Winner of 'Best Marketing Campaign' at the National Housing Awards
Judges comments
"This is a stunningly successful campaign and proof that an integrated campaign really works. Clear, concise and straightforward, this no bells, no whistles approach is a winner. The judges loved the strapline “Walk it, Work it, Live it” which encapsulated the essence of the site’s USPs. Great analysis and knowledge of buyer behaviour clearly informed the marketing strategy. Particularly impressive was the extensive press coverage that was achieved. The judges thought the whole thing has been a storming success."
